Laurel Papworth runs a consultancy specialising in educating companies in how to maximise value from social networks, user generated content and web 2.0 technologies.
In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (developing online communities around shows such as Australian Idol) and Mobiles2Go (world leader in location based mobile services). Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities.